A poor and lowly educated fishmonger with a carefree happy attitude is forced to take on the identity of a cold ruthless real-estate developer when his home that has been in his family for three generations is at stake. However it won't be as simple as just having the same face when a subordinate with the help of a reporter tries to sabotage him, a sister that butt-heads with him, his mother questioning him about his new job and then having regrets of ever agreeing to taking on the life of the real-estate developer when his conscience gets the better of him.