The 38th Annual Macy's Thanksgiving Day Parade was held on November 26, 1964, in New York City starting at 9 a.m. and shown to viewers live on NBC that same day from 10 to 11:30 a.m. EST. It was hosted by Lorne Greene and Betty White. The lineup featured six giant helium balloons, 20 floats, 12 marching bands, and the one-and-only Santa Claus.