Sir Alan Sugar begins a new search for an apprentice for 2006 amongst fourteen new candidates. For their first task, they must purchase produce within a budget of £500, before up-selling their stock for a profit around Hackney.

The teams take on the job of raising money for Great Ormond Street Hospital, each designing a themed calendar and pitching it to retailers as a test of their creative and pitching skills.

Sir Alan has a new shopping list of ten items to be found, testing each team's negotiating skills on sourcing and bargaining for the best deal with each purchase.

Both teams find themselves cooking up a tasty treat for visitors to the Thames Festival, with each seeking to manage costs while ensuring their food attracts reasonable profits.

Sir Alan has developed a new venture for business flights – the Amsair Card – and instructs each team to come up with a promotional campaign for it, including a video and billboard advert, pitching their concept to advertising experts.

This week, the nine remaining candidates are given the task to sell second-hand cars. With only a 10-hour time limit, they need to convince as many customers as possible to part with their hard earned cash.

The eight survivors try to succeed in the world of fashion at Top Shop in Oxford Circus, London.

The seven remaining candidates find themselves looking for an innovative product that could do well, with each team pitching their choices to retailers.

As only six contestants remain, each team must let property. As usual the team that brings back the least amount of money, will lose, and one member, will get fired.

With only 6 people left, Sir Alan will set another challenging task. Brought aboard the Grand Princess as it travels between Istanbul and Naples, each team is tasked with providing a special event for passengers in which success comes from good sales and customer sanctification.

On Week 11, the remaining 4 candidates are going it alone as they go into interview process again with 3 of the best of the people to help Sir Alan to make his decision on which two people to get fired.

The final, one contestant is hired by Sir Alan Sugar.