Fourteen strong-willed cowboys head to a sweltering Texas ranch to prove they can out-cowboy the competition. The contestants lock horns in a number of grueling challenges, with Trace and a panel of experts judging their skills, knowledge, grit, and passion. Competing to win it all is a group of men and women from all across the nation with diverse backgrounds, including a world-renowned horse trainer, an eight-time US team roping champion, and a professional bull rider, to name a few. Full of explosive drama, and lots of ego, the pressure is on for the cowboys to prove they have what it takes. One-by-one, the contestant that can't stack up to the challenge hits the trail and heads home until only one stands, winning the prize of a lifetime.