First commandment: love your product!

Second commandment: grab attention!

Third commandment: take away their fear!

Fourth commandment: be young!

Fifth commandment: touch the heart!

Sixt commandment: steal like an artist!

Seventh commandment: call to action!

Eighth commandment: be original!

Ninth commandment: always break the rules!

Tenth commandment: the simplest solution is most likely the correct one!