Overview

A short video comprised of collaged footage of the encarnadores at work, a live Justin Bieber concert in Mexico, rice paddy farmers in the Philippines, Buddhist meditation DVDs, and kids from various countries singing along to Justin’s remix of Luis Fonsi’s Despacito posted on social media. Pfieffer’s video explores mimicry–whether as popular fandom, sculpture, photography, videography, or digital image capture–as an act of devotion, and the ways by which beliefs, which control how one views oneself and the world, spread like wild-fire across an expanding mediated landscape.