L'Âge d'or de la pub (2023)

06/02/2023 (FR)

Documentary, History

Overview

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Top Billed Cast

William Leymergie

Self (archive footage)

Alex Métayer

Self (archive footage)

Jacques Duby

Self (archive footage)

François Berléand

Self (archive footage)

Jean Becker

Self (archive footage)

Lucas Mongenie

Self (archive footage)

Maurice Lévy

Self (archive footage)

Marie-Pierre Casey

Self (archive footage)


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Status

Released

Original Language

French

Budget

-

Revenue

-

Keywords

france

1970s

interview

nostalgia

archive footage

social documentary

advertising jingle

1980s

1990s

communication

advertisement

2000s

footage

documentary

advertising slogan

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