After being left by her husband and fired from her work, a workaholic, thirtysomething businesswoman is forced to go through a big change in her life and becomes a partner on a decadent sex shop.

Alice owns a network of sex shops and workaholic who, in trying to reconcile the harsh routine of work and family life, suffers nervous breakdown, she is forced by her husband to go to spa. Precisely at this time, appears unique opportunity to expand its business in New York. Using fun gimmicks, risks his health, leaves spa party there with family to ride, but actually in order to facilitate their professional interests. In trying to reconcile the agendas, engage in hilarious situations and mistakes that culminate in the possible separation of the couple.

Alice Segretto is more agitated than ever. The success of her chain of stores Sexy Delícia takes the businesswoman on a tour around the world. Working endlessly, Alice realizes that she has not been able to keep up with her family, which has also grown. Conflict sets in: how to reconcile this insane life with her family? Impetuously, Alice makes a curious decision, deciding to retire and hand over the business to her mother. But when a competitor comes up with a plan to steal the scene, Alice's life is once again flipped legs in the air.