Moody, dark and handsome Dominik is tormented by his classmates after video footage of his drunken kiss with bully Alex is spread across the Internet. Grappling with the public humiliation Dominik seeks solace in an avatar based “suicide room” where the pink-haired rebel Sylvia consoles him.

A duplicitous young man finds success in the dark world of social media smear tactics — but his virtual vitriol soon has violent real-life consequences.