During the seventies, the massive arrival of television in the Brazilian countryside puts in jeopardy the business of running small movie theaters. Francisgleydisson is the owner of Cine Holliudy, and he must be extremely creative to keep his passion for cinema alive.

With the arrival of the VCR in people's homes, Francisgleydisson is forced to close his beloved Cine Holliudy. This jeopardizes your son's college tuition, now 18 years old. To salvage his situation, he decides to produce an alien movie using the ugliest people in the local population.